Communities | Swire Pacific Limited

IMPORTANT DISCLAIMER: We have been made aware that the websites listed below have been set up to collect donations and personal information under the names of "Swire", “Swire Trust”, its “TrustTomorrow” initiative, “John Swire & Sons (H.K.) Ltd.” and “香港太古集團有限公司” without the authorisation or consent from Swire Pacific Limited and its group companies ("Swire Group"):

swirecharitabletrust.com
https://xmas.swirecharitabletrust.com/

We wish to alert the general public that these are Fraudulent Websites which have no connection whatsoever with the Swire Group. These Fraudulent Websites have not been authorised to solicit donations or personal information on our behalf and any campaigns advertised on these sites are not conducted by the Swire Group. Please do not visit the Fraudulent Websites, click on any links in the Fraudulent Websites, or provide any personal information or donations via the Fraudulent Websites.

We wish to clarify that information relating to Swire Trust is available on our official website
https://www.swire.com/en/community/swire_trust.php and that Swire Trust does not collect donations through our website.

We reserve all rights to take appropriate legal action as may be necessary.

swirecharitabletrust.com
https://xmas.swirecharitabletrust.com/

We reserve all rights to take appropriate legal action as may be necessary.

Communities

Community Giving

Swire's community giving initiatives reflect its core values, which envision a world that flourishes by building thriving communities. The Group’s community giving targets four main areas: the Swire Group Charitable Trust (Swire Trust), Community Relations, Scholarships, and the Taikoo Primary School. These efforts are overseen by a Philanthropy Council, comprising senior leaders of the Swire Group.

Esse Quam Videri

The Swire motto, meaning “to be, and not to seem to be”, guides our philosophy on community giving. Our efforts are motivated by altruism: we act for the benefit of society and the greater good, and not as a means of self-promotion or virtue-signalling.

Swire Trust

The Swire Group Charitable Trust (Swire Trust) was established in 1983 as the philanthropic arm of Swire Pacific Limited. It is a Hong Kong charity registered under section 88 of the Inland Revenue Ordinance. Swire Trust receives annual income from Swire Group companies in Hong Kong, based on a percentage of Swire Pacific Limited’s profits.

The Swire Trust is committed to driving long-term, systemic change that will directly benefit communities and the natural environment. It is focused on empowering people and protecting nature through educational advancement, marine conservation, fostering connections to the natural environment, and providing hardship support. The Trust also seeks to build social capital by supporting collaborative networks and strengthening NGO capacity.

Swire Trust

Vision

A flourishing world of diversity, equal opportunity, and sustainable growth.

Value in Diversity: As a more than 200-year-old company, Swire’s diverse businesses are part of the long-term development of the communities and societies in which they operate. The Trust champions the Group’s community work and envisions a thriving, caring, and diverse world, where all members of society have opportunities for fulfilment, and where growth and resources are sustained for generations to come.

Mission

The Swire Trust supports charitable initiatives that enable educational opportunities, community well-being, and a flourishing environmental ecosystem. Its efforts are focused primarily in Hong Kong and on the Chinese Mainland.

Mission